WE INTRODUCE NIGHT AND HOME COZY CLOTHES

Or this is how we could have tried to sell you our cozy clothes.

Because the truth is that ALL our clothes are perfect for home comfort.

In fact, it's perfect for a lot of things.

We know that several people have gotten married, both in our dresses, shirts and in our Workjacket, we know some of you use our linen for parties, at work and some of you only use our dresses at home in the garden.

Isn't it just wonderful that we are so different?

And that one of the things we have in common is our love for HEARING?

The truth about our little “home comfort collection” is that we are cleaning out the warehouse.

We have to admit that we have a little too much of Red Pinstripe (the narrow red/white striped one) and Sailor stripe (the light blue/white wide striped one) lying around.

We talked about "why haven't we sold it so well" when we love the colors ourselves?

In the stores, both Marie and I have experienced some of you saying "it looks more like sleepwear"

We thought:

"What the hell do we do with it?"

“Who can benefit from it?”

"What if we just call it sleepwear? That's what some people think it looks like"

It might sound like a clever media stunt, but the truth is that I myself have been sleeping in linen for the past many years.

Some of my best (and not so sexy) sleepwear is a shirt left over from the first collection.

It's actually worn out after 12 years. First as a nice shirt, then an everyday shirt, then a garden shirt, then a night shirt.

It now has holes in several places, and its next destination is to become a cleaning cloth and perhaps makeup removing cloths.

But right now it's still my nightgown.

My own joy of sleeping in linen has not diminished as my temperature fluctuates. That, as well as our slightly overstocked warehouse, can now benefit you.

NO ONE is saying you have to use it as home comfort/nightwear, because fortunately it is you who decides whether you use the clothes, for a wedding, work, in the garden, on the beach or under the covers.

If you, like me, are a total cozy nerd, you might want to go up a size, especially when it comes to cozy clothes.

I have chosen:
ESTER size 2 | DORA size 3 | MALE size 3 | ELSE street 3 | YLVA size XL